COVID-19 has changed the ways that people browse and purchase, especially in the domain of physical retail. As a result of this, your shop should adapt to the new behaviours and customs of your shoppers.
As a physical store, retail space preparation should be among the greatest items on your own to-do list. You want to map out a design and design a retail experience that is both secure and beautiful at the same time.
It is a tall order, but with the appropriate strategies and tactics, it can surely be accomplished.
Take a look at the retail space preparation tips and examples in this post to find out about ways to optimize your store for success.
1. Begin with the Proper data
Prior to going around rearranging your shop, have a step back and collect the data necessary that you make the ideal retail space planning choices. Make Sure to Check into the following:
The amount of people which you could have in your shop at a specified time. Check your state or town’s guidelines on shop occupancy to find out the number of individuals who can maintain your shop at exactly the exact same time. If you’re expected to operate at only 50% capacity, by way of instance, then you will have to plan out your space so.
Your shop’s foot traffic data. How many people do you typically have in your store? When are your peak days and hours? Which areas of your shop attract the most people? If, as an instance, you know that people spend time in the middle of your shop, then you can position your products and fixtures to accommodate more visitors.
The amount of workers you have during every shift. Component of retail space preparation means considering how many staff members to get in your store. With social distancing measures, you might need to decrease the amount of people to get during each change or assign staff members to various areas of the store so that they’re not too near one another.
Your best products and categories. Be conscious of your top-performing goods — such as customer favorites as well as your most profitable things — then use that information to determine product placement, inventory orders, and much more.
Pingeonhole, an Australian home and gift store which runs 7 stores throughout the nation, is a excellent example of a merchant setting information to good use. The Pigeonhole team utilizes ConnectPos’s reporting features to understand what inventory to keep on hand and predict demand. Having ConnectPos at their side let them hold 40% less inventory and enhance cash flow.
Since switching to ConnectPos, Pigeonhole’s shop managers have more possession and create more strategic decisions. “Store managers have all of the information they need at their fingertips, without needing to understand how to use Excel,” says Pigeonhole creator Johann Kim.
“They can make micro adjustments very easily in terms of what they should get into the shop and what they should move around. It requires plenty of pressure from the Perth HQ team, who do not have the entire picture.”
ConnectPos has a very strong filtering system for reporting. We can compare product against product, category against sub category… there are a lot of diverse ways we can filter right down and get insights,” says Sam, Pigeonhole’s supervisor at the Emporium shop. “It really makes our in-store management so much easier.”
2. Know the Purchasing journey of your clients
You and your staff should be knowledgeable about the purchasing journey of your shoppers and what that looks like on your shop. Ask yourself questions such as:
- What are the products your customers purchase the most?
- What is the first thing they do when they enter your store?
- Do people have a tendency to appear about or would they like to get”out and in” quickly?
The answers to these questions can allow you to figure out how to merchandise your store and what design to use.
For best results, produce a diagram or model that maps out the client travel so that you can effectively plan and implement your ideas.
“When companies have an established purchasing process schematic, they could use it as a foundation for the retail design and design so the plan perfectly matches the conceptualized buying procedure. If businesses don’t do these crucial steps prior to planning the retail area, it could potentially ruin the efficacy of the finished output, especially if certain elements don’t coincide with other people.”
3. Make room for social distancing, hygiene areas, and health/safety gear
Bear in mind that you’re not designing a place for your products; in addition, you have to integrate safety and health into your retail area planning efforts. Including making room for social distancing, sanitation areas, in addition to equipment like plexiglass.
When Loggerhead Marinelife Center redesigned its retail shop, the team maintained health and safety top of mind.
“In light of the current outbreak, it has become extremely important to generate a customer feel secure and wholesome when shopping. To accomplish this, it’s crucial to maintain a shop clean and reinforce social bookmarking together with the design of the shop,” explains Kate Fratalia, Director of Retail in Loggerhead Marinelife Center.
“Additionally, we have added plexiglass within the registers to help create a physical barrier between our retail shoppers and members.”
Kate continues,”during this exceptional time, retailers must ensure social distancing in their shops are accomplished by de-cluttering their distance and adding in signage that strengthens health and security policies.”
Michael Hamelburger, CEO of The Bottom Line Group, echoes this information and adds that retailers must”make sure all hygienic practices from foot tub to hand sanitation are observed.”
“Highlight spaces where clients can get these sanitary tools by hanging trendy signs so that they can quickly spot where to go,” he adds.
4. Consider vertical shelves to optimize space
For those who have a little store and need to give people enough space, you will want to be creative with your merchandise place and position. And sometimes doing this begins with the ideal equipment and shelves.
One thing to take into account? Vertical shelves.
As John Linden the Lead Designer in MirrorCoop says,”a excellent arrangement idea would be to shelf your things vertically. By doing this, you are able to suspend your goods at different levels and it’s a excellent way to maximize space. It provides a minimalist outlook and it’s quite inviting.”
To make an impact, John recommends creating a”power wall”
“Try designing a power wall in which you create an inventory of the most popular goods in each period. A power wall ought to be designed and set up in a way that it instantly catches the eyes of an incomer.”
5. Spruce up the outside of your store
Retail space planning is not only about the interior of your store. Make certain to factor in the experience of pedestrians and clients that are waiting to come in the shop.
“Since there will be restricted amount of people who are able to get inside the shop to observe social distancing principles, let clients waiting outside look into your merchandise by exhibiting large posters of your products, or using your windows decorated creatively comparable to Barneys holiday window displays,” advises. Michael.
Talking of your windows, be sure that they tell a compelling story.
“Create a excellent design for your screen window. You might go for a minimalist narrative or look that’s very inviting to a passerby. You may tell a mini story right on your screen window which gets passersby to open your door and take a peek,” says John.
Check this out June 2020 window in the Salvation Army shop in Banbury, which weaves in elements of Pride Month (rainbows) while casting summer storms at precisely the identical time.
You can also liven up the exterior of your shop by displaying important messages and showing clients that you are searching for their health and security. Have a look at this outdoor signage in the Trader Joe’s store in Cerritos, which contains important reminders that can help people shop safely and economically.
TJ’s made the signage as engaging and vivid as possible, and it certainly helped Trader Joe’s stand out from most shops that use dull signage.
6. Do not forget about checkout
The checkout process, if it happens behind the counter or on the sales floor using an iPad, is a vital area of the purchasing experience. That’s why you will need to factor it in when planning your retail area.
Each retail store differs, so there isn’t a one-size-fits all best practice for your checkout procedure. But no matter what your store looks like, you want to beef up the health and safety element of your checkout procedure.
In some shops, this might mean introducing self-checkout. In others, it is a matter of spacing out cashiers and installing plexiglass. Whatever the case, ensure that the checkout experience is effective.
“Identifying a more efficient checkout experience can’t just increase safety for clients and employees alike but also improve the customer experience if done well while decreasing the cost to serve customers,” states Carlos Castelán, Managing Director of The Navio Group.
“Furthermore, creating clear signage to direct people if there is a change in protocol is important when convey with clients.”
Take a look at this case from Sprouts, which utilizes floor decals to direct traffic flow in the checkout area.
7. Optimize your distance for BOPIS and curbside pickup
If you are not offering these services on your shop, it is high time to do so.
Already implementing BOPIS and curbside? Make certain to factor them into your retail area preparation.
According to Carlos, you should”consider the growth of e-commerce and continued expansion of BOPIS: Since you think space preparation, are there ways to enhance logistical efficiencies which account for quickly increasing e-commerce orders and new fulfillment practices”
He adds that retailers”may wish to take into account the effects of expanding backrooms when choosing and packaging products or construction out dedicated space for clients to pick-up their orders.”
The most important thing, he says is that”space preparation should now look at both shop layout in addition to the fulfillment of online orders.”
Take your retail area planning initiatives to the next level
Planning out your store’s design and managing your space is not just about pretty screens. You want to fully comprehend the shopping trip of your clients and gather the essential market and company data to find out the best initiatives.
Follow the recommendations in this post and use them to successfully plan out your retail shop in the coming months.
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