Placing People Over Profit: Corporate Social Responsibility Initiatives at a Post-Pandemic World

People still care about sustainability, environmentalism, and other societal problems, but right now they would like to see companies putting people before profit.

There is no better way to bring people together than a pandemic, or at least that’s the message most manufacturers are driving home with advertising campaigns which echo similar”together while apart” sentiments, many of them are using driveway cleaning dublin to clean out their business.

These”we are in this together” messages show solidarity with customers, highlight brands’ dedication to their communities, and allow companies to market their goods without being too pushy. In a way, this acknowledges the financial hardships these uncertain times have introduced to many

Consumers notice this sort of external-facing corporate social responsibility (CSR) initiatives, and worth as soon as your company treats them as individuals. At exactly the exact same time, they are also paying attention to how you treat workers in times of crisis.

3 ways small businesses can extend social responsibility initiatives to add workers

Consumer priorities have changed in response to the COVID-19 pandemic, and more people are discovering CSR initiatives regarding governance to be more significant than they did in 2018 (full research accessible to Gartner clients).

“Before COVID, ecological and societal concerns mattered to our clients,” stated Xavier Morales, CEO of Secure Your Trademark (a law firm). “Now, people’s worries are closer to home.”

Below are a few ways you can expand corporate responsibility inward by demonstrating continued commitment to your employees.


1. Acknowledge essential workers’ worth

In a May 2020 Gartner poll, individuals cited worker welfare as their top expectation for businesses in response to the pandemic (full research accessible to Gartner clients).

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For some businesses, this means compensating essential employees instead. In acknowledgement of the dangers introduced to essential workers, some companies even gave their essential workforce increases.

Sean Nguyen, manager of Internet Advisor, stated that due to COVID-19, his firm pledged to raise wages for essential employees.

“It’s shameful that so many companies have dropped the ball in regards to shielding [their] most vulnerable workers, or overlooking them entirely.”

Sean Nguyen, Director of Internet Advisor

If you do not have workers that are essential, it is possible to show your appreciation for essential workers in hospitals, grocery stores, and pharmacies in different ways.

Neal Taparia, founder of mind training platform Solitaired, stated that he and his team chose to create personal protection equipment (PPE) donations to hospitals located in distant workers’ communities.

Companies that show continued support of essential workers demonstrate social responsibility and a commitment to their community. As you should acknowledge essential employees’ value, you also need to actively work to protect their health and security.

How applications can help: Tools like employee recognition software makes it simpler to observe employee successes while taking the pressure to recognize every success from management and giving workers the opportunity to comprehend each other.
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2. Keep it clean

People today expect businesses with physical locations to take responsibility for protecting clients from COVID-19 (full research accessible to Gartner clients). This implies keeping physical shops clean, communication transparently if a worker becomes sick, and doing what is necessary to protect both clients and employees.

Tino Jaimes, owner of Sunrise House Buyers TX, says he’s changed how workers and clients interact to guarantee everyone’s safety. Ahead of the pandemic, he and his team would maintain a preliminary consultation with potential customers over the phone and then meet them in person to ask clarifying questions and get to know them better. The customers usually welcomed the notion of an in-person assembly, but are now more reluctant.

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Because of this, Jaimes said they consistently provide virtual meetings alternatively. Following the consultation stage, Jaimes and his staff usually should visit the customer’s house to find the property and take photographs. Contrary to the consultation, this can not be translated into a virtual assembly.

Jaimes increased the provider’s security precautions to not only protect customers but also his workers, requiring both customers and workers to wear masks.

By providing employees with PPE and requesting clients to wear masks, you can protect everyone involved with face-to-face interactions.

How applications can help: There are more workplace health variables companies will need to consider: cleaning processes, protective gear for workers, and social distancing measures. Safety management software can help companies better manage security risks and enhance overall health and security.
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3. Allow employees greater flexibility

To keep workers safe, many companies have expanded their work from home policies allowing all or most employees to work remotely. With so many remote staff it’s now very important to know how to monitor computer activity so that you can check on their activity and ensure that the right work is getting done.

By way of instance, Max Dirnfeld, CEO of Toner Buzz, states that enabling his staff to work remotely has helped keep them secure.

“I am not just a small-business owner–I am a human being. One of the principal ways we have reacted to this particular outbreak is by allowing a large part of our workforce to work from home.”

Max Dirnfeld, CEO of Toner Buzz

Ahead of the pandemic, Dirnfeld says 10 percent of his team worked from home. Now, 80 percent of his team works remotely.

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By allowing non-essential employees work at home, you can eliminate potential dangers that may expose your teams into the virus such as being in a restricted office space. This also works to protect your workers by reducing the amount of individuals that they encounter on their commutes.

How applications can help: Software such as productivity applications and internet conferencing software has been demonstrated to be a crucial tool in transitioning from in-office cooperation to distant collaboration.

Clients notice how companies treat their workers

It is not that customers no longer care about sustainability–it is they want to know you’re also caring for your own during a catastrophe.

Firms that extend corporate responsibility to their workers not only demonstrate continued commitment to their people but also reveal they trust their workers.

Software can assist with this transition, and we are here to help you find the ideal solution with our resource hub for businesses continuing to work at home.

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