“Good visual merchandizing is a mixture of art, science and inspiration. While great visual could sell bad item, poor visuals may do nothing for good merchandise.”
— Paco Underhill in Why We Buy
We know that visual merchandizing within your retail shop has been one of the most important motivations for customers to buy your goods. Your window screen has the capacity to attract clients, reel them in and finally lead to purchases. Here are some effective strategies to set up an interesting visual display which each and every merchandizer should bear in mind.
1. ) Show less, concentrate more
Your mind has a limited attention span and for that reason it is suggested to keep the display easy and uncluttered. Leave a great deal of space around. The most common error in visual merchandizing is trying to reveal too much in exactly the exact same time. Props should be simple in shape, rather something which delivers a huge mass of colour or texture, like blocks, coated boxes or risers.
2. ) Use odd numbers
Always place an odd number of elements in a group. It is always easier for the brain to zone in on the center of the arrangement, which is only made possible with an odd number of items. A slightly off balance arrangement will cause the eyes to move about and look at every frame or object. Visual merchandizing having an even number of objects is dull to the eye.
3. Repeat, repeat and repeat
You should always use variants of equal elements since that generates a very strong display mechanism. It is a simple idea that could have plenty of effect on the brain of the user – and it is also tough to miss such a screen on your retail store.
4. ) Contrasting colours is key
Make sure that the frames or items that you wish to concentrate on clearly contrast with the background on your visual merchandizing. This includes color contrast in addition to material texture contrast. By way of instance, don’t place a metal frame in addition to a glossy background. Maybe try making the background dull and replicated so the frame that shows important information stands out.
5. ) Attract first, provide option later
Place one component on peak of the display that’s clear and focused. Below that, in the shape of a pyramid, set other components which provide choice. It’s tough to go wrong with a pyramid display on your visual merchandizing.
6. Depend on the top
Always hire a fantastic service to execute your campaigns for your retail store. An idea is only as good as its implementation – which goes with visual merchandizing also. So while your presentation might look fantastic in your notebook, it might look completely different in your retail store.
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