Being The Boss is Hard. Have You Got What It Takes?

Running a business isn’t a walk in the park and can sometimes be as hard as juggling chainsaws while riding a unicycle on a tightrope through a ring of fire. OK, that was somewhat extreme, but you get the point. Not only being the boss is difficult, it takes an enormous amount of commitment and time to run a successful company, but it also needs a man who’s not afraid to fail. But unlike juggling chainsaws while — well you get the point, anybody who’s a pioneer, is forward-thinking, and has sufficient drive, can start their own company. How? I am glad you asked.

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1. ) Make a plan.

You may crash and burn with no business plan. You may crash and burn with no business plan. No, that was not a typo, it was written twice to highlight the importance of a business plan. Before beginning anything, you must lay the groundwork. What is your mission statement? What are you trying to achieve? Have you set goals? To put it simply, a business plan is the roadmap; the exact same way you wouldn’t begin driving without knowing where you are going (Unless it is a Sunday. I like a good Sunday drive) , you shouldn’t begin a company without having a strategy.

2. ) Be certain to have more than adequate capital.

You need funds. It doesn’t matter how big or small your company is, you will need money to make money. It’s important to ascertain how you are going to finance your enterprise long before you open your doors. You need to take into account all your operational costs — rent, stock, paying your workers, and everything in between. When it comes to cash, be sensible about what you will want to get off the floor and bear in mind, it is always best to estimate conservatively.

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3.  Who are you? 

In case you did not get the reference (or even if you did and you are just feeling nostalgic), here’s the video. The Who said it the best: “Who are you?” The solution is, with no marketing strategy, you are no one. It doesn’t matter if your organization is the best thing since sliced bread, if nobody knows about you, you’re nothing. It is important to identify and target your ideal customer base when you start your advertising campaign. Even if you don’t have a whole lot of money to throw at a enormous marketing plan, there are still lots of cheap tactics to build your name and brand through Guerilla Marketing.

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4. ) Teamwork makes the dream work.

Having good employees is imperative to your success. Behind every great leader is a excellent team. The important point to remember is that everybody has different skill sets. As the boss, it’s your job to keep everybody happy, identify their strengths, and assign roles accordingly.

5. ) Invest in technology

The ideal business owners are people that are forward-thinking and not afraid of change. Technology is advancing daily and if you do not keep up, you will get left behind. It is important to not only invest your time into creating a presence on social networking, but it’s just as important to be certain that your equipment is current also.  Point-of-sale systems today do a lot more than just ring up customers and it is essential to ensure that you have the latest and best. The future is now. Do not get left in the past.


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