5 Kinds of B2B Product Data That Improve Online Sales

Sometimes B2B businesses invest in an extremely functional ecommerce site and don’t use decent product data.

Shoppers don’t purchase from sites if they do not have the information they need to feel confident in their choice. Because online shoppers can’t physically hold and evaluate a product, they depend on the item information to check if they need it or not. Great looking product information on an ecommerce website builds trust in the business and its product offering, so that shoppers are eager to buy.

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5 Kinds of Product Data for B2B Sites

Photos. Photography is one of the most significant areas of ecommerce product information. Utilize quality pictures and optimize them to strike a balance between a high quality and quick load times.

Consider taking and sizing all your merchandise photography at 500×500 pixels. This allows for users to see a bigger version of the image once the standard is 250×250. The bigger version should be double the size of the initial product image they see on your webpage.

When collecting your pictures, emphasize the biggest size. You may resize the smallest models from the greatest. Your ecommerce software may look after that for you. Otherwise, there are software programs that can.

If your images are not square, make them square with image editing program. This will give your website a cleaner appearance than if the graphics are many different sizes.

Consider 360-degree product views. To do it, you can outsource your photography to a service such as Snap36 or PhotoSpherix. You’ll require a 360-degree picture viewer to display your 360-degree viewpoints. It is possible to use a viewer from hosted services like Shotfarm, Adobe Scene7, or LiquidPixels, or non-hosted audiences like Magic Toolbox.


Shotfarm may also distribute your product data to vendors. It was the first organization to provide the capacity to follow Walmart’s product standards.

Descriptions. Compelling product descriptions explain features and benefits. Create the descriptions unique, at least 150 words, with bullets and bold text to highlight important details, for effortless scanning. For more, see”How to’Manufacture’ Product Descriptions, for Ecommerce” and”6 Tips to Boost Product Descriptions.”

Attributes. Characteristics (also called aspects ) empower powerful searching and filtering, in addition to rich details on the item page. Consider what specific information about each item would be helpful to your shoppers.

You do not need to describe all the same attributes for each one your products. But it would be helpful to supply the very same attributes for each and every product in a category. This will enable your shoppers to easily compare products.

By way of instance, in a paint category you might have attributes of colour, container dimensions, drying time, and application system. In a light category, you might have features of wattage, bulb type, fixture type, voltage, and home material. Describe the key features for each class, and the resources for the info.

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CDW, the electronics retailer employs product attributes to present comprehensive, consistent technical specifications for each its computer motherboards, enabling shoppers to easily compare.

Supporting merchandise files. Downloadable PDF files with technical specifications, material safety data sheets (MSDS), and guides are usually necessary for B2B websites. Accuracy is important, as is making certain the information is readily searchable.

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Here are some questions to think about.

  • Does one PDF refer to more than 1 product? In that case, your ecommerce platform should let you connect the PDF to more than 1 item. Otherwise your website will be tricky to keep.
  • How frequently does the information about the PDF Shift?
  • Can you need languages along with English?
  • Do users want all info a single page?

New Pig supplies industrial absorbent materials for spills and leaks. It offers supporting PDF files in an”Additional Information” section on the item page.

Video. Video is a compelling way to demonstrate a product to shoppers who can’t physically evaluate it. It is also possible to use video to share a testimonial from a client, to discuss strategies to best utilize a product, and to answer questions regarding the product.

Pulling It Together

Product data can reside in a number of places — your applications management system, spreadsheets, catalogs, and sales sheets. The data you have isn’t necessarily what you need on your ecommerce website. Do you need new pictures and new product descriptions? Who’s going to pull the information together?

Deficiency of product information can hold up an ecommerce development project. Determine the format your ecommerce platform needs, to import the information. You can begin by placing the information you have in a spreadsheet. List the product images using their file names from the dictionary also.

In case you have many SKUs, concentrate initially on the top 20 percent. Launch your ecommerce website with this subset of products and add to it over time. If your ecommerce website is live, select a class per month to review its own data, and improve.

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For new websites, list the kinds of product data you intend to include and discuss it with your development group. Attribute specification and data files and guides can be tricky to keep and keep current. Consider how to create a system to simplify ongoing maintenance. This may be an important aspect in choosing an ecommerce platform.

Consider product information management (PIM) applications, such as inRiver, Salsify, or Perfion, to supply one information source for sales literature and merchandise catalogs, and to your ecommerce website.

In a nutshell, the greater your product information, the more credible your website is going to be, and the more sales it will generate.

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