101 Ways to Use Data, for Ecommerce

Data can be particularly important to ecommerce merchants, as it helps them understand their customers better and generate additional revenue. There are numerous ways a merchant can use data in its organization. Here are 101 of them.

101 Ways Ecommerce Merchants Can Use Data

  1. Assess traffic in real time to ascertain the pages and products which are the most popular.
  2. Track success of promotions and tweak them (if required) by tracking in real time the promotion codes utilized.
  3. Conduct A/B testing on usability and conversions and receive instant results.
  4. Supply more visibility to the clients by implementing real-time stock checks.
  5. Fix prices on the fly, and beat competitors’ by checking their prices.
  6. Introduce a new attribute, such as product videos, and track activity to determine whether it’s a hit with all the shoppers.
  7. Implement personalization on the website, to target shoppers for higher conversions.
  8. Empower event-driven offers by tracking customers and their action.
  9. Support not only text search but also picture search by implementing image-likeness in real time.
  10. Monitor customer search activity on the website and give assistance if they’re having difficulty in locating the item.
  11. Employ natural language search — i.e., spoken words — to allow customers to find the products they’re searching for.
  12. Use characteristics across different products to automobile filter search results.
  13. Experiment with merchandise assortments based on assessing regional and client preferences.
  14. Recommend products based on a client’s history, current browsing session, and top selling products.
  15. Notify clients if a product in their cart is going to go out-of-stock or an energetic promotion is going to expire or get started.
  16. Show the delivery time and available amount for a product from the shopping cart to boost conversions.
  17. Identify the best customers and create a better experience for them compared to other people.
  18. Alert clients if item(s) in their wish lists are available.
  19. If a shopper logs in using a Facebook ID, use his likes on Facebook to drive product recommendations on the ecommerce website.
  20. Empower omnichannel integration by encouraging the identical pricing, promotions, and merchandise inventory no matter the channel.
  21. Personalize promotional emails for each client, versus sending the identical blanket email to everybody.
  22. Use pattern analysis tools to determine unhappy product reviewers.
  23. Expedite customer support by pre-aggregating customer information from multiple systems and keeping it in-memory.
  24. Establish a procedure to make every client support resolution available from the searchable knowledge base.
  25. Improve customer service by assessing recorded voice calls and client emails.
  26. Provide order status information to clients, to prevent unnecessary calls to customer support staff.
  27. Conduct opinion analysis on social networking feeds, to take rapid action on issues.
  28. Monitor frequency of calls from shoppers, time to solve an issue, and goods with most problems — to increase service.
  29. Review orders in real time to discover unusual ordering activity.
  30. Setup automated processes to detect fraud and learn new patterns of fraud.
  31. Automate PCI compliance to prevent credit card fraud difficulties.
  32. Ship orders quicker by mapping ordered items in to select locations in the warehouse.
  33. Simplifies picking procedure as much as possible by using RFID tags for pallets or individual products.
  34. Setup thresholds to replenish inventory in the warehouse. These thresholds will vary based on product, year, and region.
  35. Automate product pricing based on desirable margins and the cost to procure or manufacture — to be more effective.
  36. Forecast the brand new products which are successful by analyzing the present ordering tendencies.
  37. Use algorithms to analyze order ship-to addresses to reduce overall shipping costs.
  38. Show actual shipping costs to clients by conducting real-time calculations until the client completes the purchase.
  39. Track shipments in real time, including stoppages, to minimize losses.
  40. Display all duty and tax costs when shipping internationally.
  41. Integrate with the delivery provider to display actual shipping date.
  42. Clearly display order status to permit the customer to generate order changes before items are sent.
  43. Ensure each item includes a subject for calculating the cost for return processing. Oftentimes, sending the replacement without processing the yield is less expensive.
  44. Examine returns to increase product quality and the customer experience.
  45. Review reunite trends by customer and by product to discover fraud, product quality, and other problems.
  46. Employ checklists for every returned item before making it available for sale .
  47. Use dashboards to become real time insights into sales, merchandise inventory, number of consumers, etc.
  48. Automatically track key performance indicators for every new attribute, such as videos.
  49. Monitor shoppers’ plugins to ensure universal compatibility with your ecommerce website.
  50. Automate checks for website accessibility, broken links, and redirects.
  51. Notify a registered user based on any suspicious login activity seen on the website, like a login from different computers in a brief time period, and random clicks that don’t align with the surfing history.
  52. Maintain and upgrade your ecommerce website to keep each page size under a threshold, such as 100KB.
  53. Create real-time alarms for website performance difficulties.
  54. Notify customers whenever possible for system outages.
  55. Monitor and specify workarounds using a third party for all customer communications, to prevent communication failures.
  56. Identify periods of low activity prior to taking down the site for maintenance; provide a workaround to place orders.
  57. If your website has international clients, support regional metrics and dimensions.
  58. Construct a client community to share ideas and market products.
  59. Determine shopper’s apparatus (i.e., desktop or mobile) and goal with relevant products.
  60. Reward loyalty, even with no loyalty program, by providing special personalized incentives to clients.
  61. Honor customer opt-outs and unsubscribes. Never spam customers.
  62. Examine abandoned carts to ascertain the reasons.
  63. Use unique selling propositions while writing copy for the website. This applies to each page and also helps with search engine optimization.
  64. Use historic data and predictive modeling methods to estimate year-over-year growth.
  65. Analyze a provider’s performance by reviewing its action, such as product packaging and delivery.
  66. Model how to scale your company and which areas are ineffective.
  67. To create traffic, compose guest posts on popular sites like LinkedIn and track traffic from every post.
  68. Collaborate with other little companies and quantify which ones are helping the company to grow.
  69. Track and tweak website usability with each new operating system, browser, and apparatus release.
  70. Research the local market and its competitors before investing in localizing the website for a particular region.
  71. Identify popular regional payment techniques and localize the site to encourage them for clients from that region.
  72. Run periodic customer surveys to continuously improve the website.
  73. Review referrer websites to identify where customers are coming from. This often identifies top opponents.
  74. Send notifications to clients to notify them of new product introductions based on their interests and tastes.
  75. Run real-time evaluation to handle return on investment for each item and each customer. This can also be automated.
  76. If goods have variable pricing, share pricing history and trends with clients, to help them determine the best time to purchase.
  77. Run real time credit checks to approve financing for clients for purchase of big-ticket products.
  78. Build a relationship with your clients by engaging them with your business via blogs, social networking posts, raffles, and promotions.
  79. Examine customer order history to send reminders. A customer who requests something on a specific day and ships it to another address is most likely buying a gift; an yearly reminder might help.
  80. Automate dispute resolution by assessing customer history and the reasons for a charge back.
  81. Provide elongated return and exchange windows for loyal clients with legitimate reasons.
  82. Continuously monitor sections and features of the website which aren’t being used and eliminate them to maximize the website.
  83. Extend a product’s manufacturing capacity by enabling customers to request customized products.
  84. Get inputs from customers and suppliers to improve the website, like upgrades to a product description.
  85. Segment products to provide various items to different areas and to different groups of consumers.
  86. Allow clients to search their purchase history, and reorder.
  87. Suggest replacements or substitutes for products which have been discontinued.
  88. Give incentives for clients to share their stories about a product’s performance months or years after purchase.
  89. Suggest presents for clients by correlating data from multiple sources such as social networks, wish lists, gift registries, purchase history, and present receiver.
  90. Integrate information across all channels — net, mobile, brick-and-mortar — to get a whole view of the company and its customers.
  91. Deploy sensors in big-ticket things to enable predictive maintenance by tracking the device in real time.
  92. Use detectors to improve products by monitoring how clients use them. This necessitates an opt-in.
  93. Void guarantees on big ticket and technical items as necessary by tracking sensor data in real time.
  94. Reward workers by real-time monitoring of performance or customer service objectives.
  95. Enable personalized, guided selling to make the purchase process quicker.
  96. Automate provider payments and receivables to minimize manual work and enhance efficiency.
  97. Break down yearly goals into smaller weekly or daily aims to create a feeling of achievement.
  98. Anticipate peak load and the need for scaling by analyzing site patterns.
  99. Construct operating models which are always updated for different areas to comply with local laws and customs.
  100. Work with clients on charitable causes, like reducing waste, going green, and assisting youth.
  101. Continuously optimize business operations to deploy new methods to utilize information, to grow.
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