7 Keys to Ecommerce Blogging Success

Business blogs serve many purposes. They can notify consumers of information about your organization, highlight upcoming events, promote services and products, or demonstrate experience and thought-leadership. But a successful site requires careful preparation.

These seven keys can allow you to become a more successful blogger for your ecommerce business.

1. Define Your Audience

Begin by defining the audience you need to achieve with your blog. That single factor affects everything that you do in marketing and it is the same for blogging.

It is helpful to go so far as developing a buyer character, a hypothetical agent of the audience in question. In case there is more than 1 type of audience you would like to achieve, create multiple personas.

2. Write with the Audience in Mind

I try to blog with the particular interests of my target market in mind and the personas I have created specifically. I operate under the assumption that if the material is beneficial to them, it will also benefit other people.

As you interact with your audience through blog comments and inside social networking, you will learn exactly what its needs are and can deal with those precisely over time.

3. Compose with Search Engines in Mind

You really have two viewers who read your site: people and search engines. While you wish to emphasize writing for individuals, it is a fantastic idea to make sure your posts are keyword-optimized, both from the post body and title. It’s also useful to post often — three to five times per week if possible — and keep one topical focus.

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1 site that illustrates these principles comes from pet food merchant Halo. Updated almost daily, it comprises expert information regarding pet health and nutrition, pet food, and interesting stories about pets. Links to the organization’s products are usually inserted into posts into encourage sales.


Halo’s blog addresses people and search engines.


4. Find, Follow, and Communicate with Influential Bloggers in Your Specialty

This practice can garner several benefits. If you subscribe to feeds from powerful bloggers, read and comment on their articles and link to their posts on your, they may return the favor. Because of this, you will probably get some of their traffic and readership.

5. Compose’Top 10′ List-style Posts

List-style, “top 10” posts are popular with readers. They are easy to scan and tell the reader precisely what articles the posts contain. Folks appreciate tips in an ordered list. Because of this, such posts tend to get shared more frequently and encourage a larger number of connections.

6. Compose’Link Bait’ Posts on Event

Link lure is content — in this case blog posts — made to acquire incoming links.

Some connection lure is purposely made to engender controversy or mentions high profile individuals in hopes that they will offer a link back. Other link lure is simply well written, informative content that accomplishes the same aim.

Examples of link bait contain top 10 lists, infographics, entertaining videos, interesting polls and surveys, reports and guides, interviews, giveaways and sweepstakes, breaking news, and free downloadable content such as reports or ebooks.

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7. Curate Content from Other Blogs and Sites

EContent Magazine, which covers the digital advertising industry, defines content curation as the”act of finding, gathering, and presenting digital content which encircles particular subject matter.”

It is now a widely adopted marketing strategy and can be used to establish thought leadership, improve search engine rankings, educate prospects, fuel social networking stations, and boost lead generation.

One popular kind of curation are blog posts which consist of hyperlinks to other sites together with short commentary which summarizes the gist of the referenced sources.

But, finding high quality content can be daunting. Two tools I recommend are Zemanta and Curationsoft.

Zemanta functions in WordPress, Blogger, Typepad and Tumblr. It looks at the text being written in a blog post, matches it with similar articles found across the net, and displays it within the posting interface. It will also good that you read this article on astra vs oceanwp when choosing your WordPress theme.

Curationsoft is downloadable software that sits on your desktop. It finds relevant content sources based on key words that you input which could be dragged-and-dropped into your post.


These seven keys can make your blogging efforts more effective. When coupled with sharing approaches in “10 Tips for Syndicating Blog Content,” my previous post, your posts can reach a bigger audience, which may result in greater visitors to your ecommerce website and the potential for greater sales.

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