In my online jewelry industry, we included PayPal Express and saw our checkout abandonment decrease by a couple of percentage points. I became a believer in other payment methods at there. Some customers just don’t wish to enter credit card info in your website and PayPal Express lets you address that fear.
In this guide, I will review the most common alternative payment methods: PayPal, Checkout by Amazon, and Google Wallet.
Many merchants add PayPal Express as a payment alternative. It’s easy to implement and enables customers to bypass your website to make secure payments.
With PayPal Express, you just add a button to your checkout screen. This takes the consumer directly to PayPal for a secure payment. PayPal also offers”Buy Now” buttons which may be embedded in blogs or newsletters. The setup is simple, payments are made through the PayPal, and you’ll get funds nearly immediately.
The PayPal Express checkout button.
You may also use PayPal to process your credit cards. To do so, use Standard PayPal Payment solution. Additionally, it offers an Advanced and Pro alternative. With the typical solution, the fees start at 2.9 percent + $.30 each transaction. In a volume of $10,000 or more per month, that rate goes down to 2.2 percent + $.30 per transaction.
PayPal also provides a PayPal Here card swiper that attaches to a smartphone.
PayPal offers buyer and seller protection, which makes the transaction less risky for both parties. PayPal provides a dispute resolution process which I found to be reasonable that the few times I used it.
Amazon is soliciting merchants because of its Checkout by Amazon platform. The benefit it offers is the massive number of customers with an Amazon”One Click” account. Those customers can use that in your shop. They also get the A-to-Z Guarantee, so the danger of buying from you is much lower. The drawback is you should use Amazon Seller Central. You will want to confirm shipments and orders as though you’re an Amazon Marketplace seller. The clients become Amazon’s, none.
Beyond this, the integration procedure for Checkout by Amazon is very similar to PayPal. If your shopping cart supports the checkout, it’s a straightforward addition. Otherwise, you can add an HTML or XML code snippet.
Amazon will hold your funds for 3 to 5 days after they are posted as sent in Seller Central. Amazon’s prices are comparable to PayPal’s fees.
I don’t advise Checkout by Amazon unless you’re already an Amazon Marketplace seller. You’re beholden to Amazon’s customer response policies, which may have a much time and energy.
Google made a massive online-payment push roughly five decades back. I see hardly any shops using Google Wallet now. I evaluated it many times in my jewelry business, but the integration with NetSuite, the platform I used, looked debatable. Merchants also complained that hardly any buyers really chose that option.
Google Wallet presents many setup choices. It is possible to use a pre-integrated shopping cart, add a”buy now” button for single items, add a cart or gadget to your shop, or incorporate Wallet using HTML or XML, to get a customized implementation. This can take one hour or so many weeks. It is easy to add a cart into a Google Spreadsheet or embed in Blogger websites.
Google’s fees are very similar to Amazon and PayPal. You’ll be subject to Google’s terms and conditions for fraud protection for you and buyer protection for clients.
I have a tough time seeing an edge to Google Wallet. I’d add PayPal first, before Checkout by Amazon or Google Wallet.
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