The photography on our site, Beardbrand.com, is”good.” There’s always room for improvement. I am responsible for our photography. I had no previous photography skills before beginning this organization. If you’re eager to learn, in other words, there’s absolutely not any reason why you can not step up your institution’s photography game.
Pictures are critical for many online businesses. 1 advantage brick-and-mortar stores have over ecommerce is that customers can touch the goods. Superior photography, however, can break down those barriers.
So, what are the critical points of good photography?
Camera and gear
This is where beginners and many merchants should put their efforts: the camera, the light, and the preferences. I like using my Olympus OMD EM-5 Mark II camera since it is small, compact, has good lenses, and can take photographs in”high resolution” mode — for sharp product pictures
When it comes to camera settings, my experience is that ISO, shutter speed, and aperture are crucial. There are many amazing guides which help understand these. Your target should be: (a) lowest ISO possible, (b) whatever shutter speed provides you appropriate exposure, and (c) aperture size which keeps your product in focus.
For my installation, an aperture of about f/5.6 is where my lens would be the sharpest. A decrease aperture number (f/1.8) typically means just a little bit is in focus, whereas a greater number (f/22) means everything is in focus. Generally my lens will have problems — such as chromatic aberrations and vignetting — in the extreme levels. I stick in the 3 to 11 aperture array.
The next foundation in great photography is consistency. This is the reason establishing an in-house studio is indeed valuable. You can find the exact same look, feel, and positioning every time you shoot.
Item photography is all about being accurate. The products should be sized precisely the same. They have to be centered exactly the same. Think about working with a post-production individual to help achieve this consistency. Use Photoshop, also, if needed.
Photographs can help communicate your brand’s look and feel. For inspiration, think about these items. Is the image on an entirely white background, or is it slightly grey? Where is the shadow, and how can it be angled? What do the reflections look like? Are the reflections off or symmetrical based? Are there any one, two, three, or even more sources of light? How is the product exhibited: simple, down in an angle, off to the side?
These details give your photography branding and character. Maintaining that look and feel consistent can help your viewers associate with your organization.
The final foundational step is to get a lot of photos for each item. 1 awesome photo for each item will leave a lot to be desired by your shoppers. Beside video, offering many graphics will provide you the nearest encounter to brick-and-mortar stores.
Take photos from every angle possible. Additionally, show the item in use. When it is a bag, by way of instance, show how it can hold things. Buyers want to know how the product will work and what it can do from them.
Beyond that, consider using lifestyle photography — people using the goods. For Beardbrand, that may indicate a picture of the product on a bathroom counter being used by a model. With lifestyle photography, you do not need every angle and option; but it attracts a realness to your goods.
To put it differently, compelling photography helps to increase conversions and build more confidence with our audience.
What your procedure is for taking good photographs? Any tips for photo editing?
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