As I’ve browsed the job descriptions, I have laughed at how unrealistic many of them are. It prompted me to think about what an employment ad might look like for a”startup ecommerce creator.”
Here’s a hypothetical job description I developed.
Job Description: Aims
“To quickly and build a profitable and sustainable ecommerce company which will compete effectively with comparable shops in its market in addition to full with Amazon, eBay, and other marketplaces.”
Job Description: Responsibilities
- “Develop long and short term strategies and strategies for growth.”
- “Develop messaging and brand to attract and keep customers.”
- “Develop and manage budgets for marketing, operations, and technologies.”
- “Develop and manage supply chains to guarantee continuity and preserve margins.”
- “Recruit, manage, and develop employees to encourage business development.”
- “Develop a culture of success and employee satisfaction.”
- “Manage operations to guarantee customer satisfaction.”
- “Meet revenue and profit goals.”
Job Description: Skills Required
- “Detail oriented”
- “Outstanding planner”
- “Excellent writer and verbal communicator”
- “Highly organized”
- “Outstanding manager”
- “Skilled recruiter”
- “Financial analyst”
- “Quick learner”
- “Great leader”
- “Tech geek”
- “Proficient in Excel, Word, and PowerPoint”
- “highly capable in CSS, HTML, Java, PHP, AJAX, and other programming and scripting languages”
- “Skilled with shopping carts such as Magento, Miva Merchant, Shopify, and Volusion”
- “Skilled in PhotoShop, Illustrator, and other Adobe CS6 tools”
- “Able to set up and use QuickBooks”
- “Professional on Google AdWords and other online marketing platforms”
- “Expert on affiliate marketing”
- “Ability to make data feeds for marketplaces, comparison shopping engines”
- “Search engine optimization experience”
- “Network management”
- “Supply chain expert”
- “Online merchandising“
- “Customer experience design”
- “Graphic design pro”
- “Use web analytics to identify and leverage key metrics for growth and sustainability”
- “Professional writer and editor”
Job Description: Experience
- “Minimum 7 years in ecommerce management, electronic marketing, and developing and implementing successful business strategies”
- “Minimum 10 years with new and merchandising management, and in handling an internet web development or systems environment”
- “Managing 50 percent or more growth for 5 consecutive years”
- “Proven ability to fulfill budget, revenue, and profit goals in retail environment”
- “Experience building and managing a successful ecommerce group”
- “Minimum 10 years in a finance and accounting supervisory role”
Job Description: Compensation
- “Wages and bonuses will be completely determined by your ability to run a profitable company”
- “Sweat equity”
What is the Point?
Can you meet the qualifications for this job? I ran an ecommerce company for a decade and I know I don’t. Concerning the compensation, would you want that job?
The point is that running an ecommerce company is challenging. You have all of the functional elements of conducting a retail business: sales, marketing, human resources like H&S consultancy service, finance and accounting, purchasing, inventory management, and amenities. Moreover, you have the technical challenges of building and operating an internet store in an extremely competitive space against global competitors, including behemoths such as Amazon.
Identify your Skill Set
Describe what you are good at and where you want assistance. This will be different at different times in your business lifecycle, but at all times you should be asking what you are best suited to perform. Then, either hire someone with the appropriate skills and credentials, or outsource.
Here are four typical profiles for ecommerce founders that I’ve encountered.
- Marketing founder. Someone with the required skills in sales and marketing.
- Tech founder. This individual understands web development and operations.
- Business founder. This person knows strategy, finance, and operations.
- Industry expert. This individual has all of the connections, providers, and subject matter expertise in any particular market or product section.
Which One Are You?
In an ideal world, the four hypothetical people above collectively launch and operate the organization. They have complementary skills, and everything works smoothly.
But typically, there’s just one founder. It’ll be up to him or her to recruit additional ability to run the other elements of the company. Successful founders recognize they need experience from all those areas to scale their businesses.
Founders of small companies typically wear many hats. As I began my ecommerce company, I oversaw finance, marketing, customer support and other operations. My wife and business partner focused on the products and site, and fulfillment.
As we grew, we hired people for client service, fulfillment, marketing, and operations. I concentrated on strategy and financing. My wife became more technical with the products. We spent in automation to simplify finance and accounting, fulfillment, and customer care.
We occasionally outsourced expertise we didn’t have. As a small company, this might really be one of the biggest challenges. Finding a fantastic graphic designer or web developer for a small project might be time consuming and cost more than you expect.
As you run and grow your business, stay tuned to your staffing requirements. Have you got the right personnel to satisfy the needs of your enterprise? Can they benefit from training? In case you reorganize the business to be more effective? If you take on new jobs? Can it be best to bring in external resources to help you in a job?
Finally, seek out consultants you can call on from time to time. It’s easy to get too near the issues you work with daily. Sometime an experienced eye will immediately shed new light on a problem and provide an alternative solution which you haven’t considered. Do not be afraid to solicit outside information.
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