Reading List: Robert J. Moore of RJMetrics

In”Reading List,” we request ecommerce professionals to name a few of their favourite books and sites, and tell us why they read them. With this setup, we corresponded with Robert J. Moore, founder and CEO of RJMetrics, an ecommerce data analytics firm.

The RJMetrics dashboard is used by tens of thousands of internet retailers to track key business metrics, perform ad hoc analysis to reply data-driven questions, and collaborate amongst mates. Moore sites at blog.rjmetrics.com and is also a regular contributor to TechCrunch. Ahead of RJMetrics, Moore worked with Insight Venture Partners, a venture capital company, in New York.

Robert J. Moore’s Top Books

The Visual Display of Quantitative Information, by Edward R. Tufte

The Visual Display of Quantitative Information, by Edward R. Tufte

“Tufte is the authority on distilling complex data into informative, actionable visualizations. His books and seminars have provided mountains of inspiration for our product.”

Founders at Work, by Jessica Linvingston

Founders on the Job by Jessica Linvingston

“This no-holds-barred selection of interviews with startup founders is loaded with stories of wonderful success, utter failure, and everything in between. It is an inspiring peek at the ups and downs of building a company.”

The Essays of Warren Buffett, by Warren Buffett

The Essays of Warren Buffett, by Warren Buffett

“My co-founder Jake turned me on to this remarkable compilation of Buffett’s letters to his shareholders. These essays include sage business advice and insights which may be applied to businesses of all sizes.”

Thinking, Fast and Slow, by Daniel Kahneman

Thinking, Fast and Slow, by Daniel Kahneman

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“Kahneman is a Nobel Prize-winning economist and behavioral scientist. This acclaimed book offers surprising insights into the psychology of individual decision-making. It will change how you think about many business decisions — such as your own.”

The Entrepreneurial Venture by William A. Sahlman and Others

The Entrepreneurial Venture, by William A. Sahlman and Others

“This easy-to-read paperback is my favorite reference on the field of entrepreneurship and business management. I first learned about the book during an entrepreneurship course at Princeton, and a copy has lived in on my desk ever since.”

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Robert J. Moore’s Top Websites

Numerate Choir

Numerate Choir

“Writer Mike Greenfield is a self-proclaimed’data geek’ who has built his own successful companies and crunched stats for PayPal and LinkedIn. His blog is full of no-fluff insights to what it actually means to conduct a data-driven enterprise.”

Kalzumeus Blog

Kalzumeus Blog

“Patrick McKenzie’s posts are entertaining, informative, and accessible. Topics range from tactical internet advertising information to life lessons and career advice. His enormous archive of posts is a treasure trove that will leave you motivated and brighter than ever about developing your small business.”

OkTrends

OkTrends

“This site is my guilty little pleasure. Despite not having been updated in years, this site still comprises some of the most fascinating data-driven content on the internet. The writers leveraged dating website OkCupid’s enormously rich data set to draw new insights about human behavior and interactions. However, a number of their content might be considered’not safe for work.'”

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MineThatData Blog

MineThatData Blog

“MineThatData CEO Kevin Hillstrom spent years helping multichannel brands utilize data to advertise better. This site gives us a glimpse inside his mind through case studies, demonstrations, and pontificating on marketplace trends.”

GetElastic

GetElastic

“When it comes to ecommerce sites, it is tough to find one with more information than GetElastic. Combining original reports with information and insights from across the net, this site is a helpful one-stop-shop for ecommerce news and insights.”

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