The technology used in consumer retail has improved rapidly over the past decade. The market was dominated by flat-screen TVs, gaming consoles, and MP3 players. These devices were sold mainly at large-name tech stores such as Best Buy. Smartphones and other smart devices are leading tech sales today, and they attract the attention and interest of Gen Z and millennial consumers.
To appeal to a younger audience, however, it is important to recognize the importance of technology in consumers’ lives. The devices are not just for our offices and homes anymore. They’re an integral part of our everyday lives. Ninety two percent of millennials own smartphones. They are always with them, if they’re not already.
Fun and fashionable tech
Target launched Heyday, its first ever private-label brand of consumer electronics, in an effort to appeal to a younger market. This line of accessories will offer consumers tech accessories that integrate technology seamlessly into their lives. Think portable device chargers and Bluetooth speakers as well as protective tablet covers.
These products have been sold by retailers for many years. Heyday’s innovative color palette and design aesthetic is what makes it stand out. This is because these products are not only accessories but also unique and branded technologies.
Mark Tritton is the executive vice president and chief merchandising officers of Target. He says that Target “is known for creating unique brands that are stylish and inspiring and also affordable.” We saw a chance to use some of the magic we had seen in electronics to make tech more fashionable and fun.
This is a huge idea. This idea is huge. These tech-driven and tech-supportive products are able to penetrate every sector. This makes them perfect for integration into mass merchandisers around the globe who sell everything, from diapers to kitchenware.
Protection does not come in a single package
Smartphones have become an integral part of our daily lives. This means that millennials and Gen Z are willing to spend big to get the best product. The average price of a smartphone is approximately $1,050Smartphone currently at $363The latest iPhone X is available for purchase at around $1,000. This high price tag is a reason consumers want to protect and cover their phones. .
A protective case is used by 79 percent of smartphone users. This presents a huge opportunity for retailers. Smartphone cases allow consumers to express their individuality, much like they would with a necklace or handbag. They’re also a way for retailers to personalize their customer experience.
Retailers should have signage that allows customers to compare and contrast different protective cases in order to help them. Interactive kiosks are a great way to find the best protection for your device. Personalized phone covers are a hot trend, just like personalizing sneakers or denim jackets. They can be made in-store and embellished for maximum FOMO.
Technology and fashion are blurred
That is what we know.Millennials use their smartphones up to 150 times per dayBut what do they do when they aren’t scrolling through social networks? They carry it around in their pockets. Fashion retailers are increasingly looking for products that can be stored and used on smartphones. Given the increasing number of smartphones that have screens, this can be a difficult task.exceed 6 inches.
Japanese retailer Muji launched denim jeans with a sixth pocket that are specifically designed for smartphones last winter. In the hope that the wearer will not sit on the expensive phone’s screen, and potentially crack it, the pocket is located off-center.
Smart jackets don’t just hold your phone, they also charge it. The SnowC Smart Wireless Jacket comes with a portable charger. It’s small enough to slip under your clothes, but the jacket is still lightweight enough to be worn every day. Awaysuitcases can be charged on the move to make it easy for busy travelers to take their phone with them.
To show that they are aware of this trend, retailers must not only display consumer tech products but also improve the experience in stores. It is not enough to display chargers and phone cases on the side of tablets and phones. These accessories must be prominently displayed alongside the devices.
Incorporate tech accessories in different sections. Create consumer excitement with signage that highlights the functions and features. Let shoppers explore how their devices fit into the latest fashions.
The younger generations are the ones who set the standard for the rest. They are open to new ideas, and they want to share their style with the rest of the shopping public. The best way to reach them is to display the many tech products in a fun and exciting manner at retail.
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