1. Use web graphics on printed material
Many young designers come from a web-based background and can fall prey to many design mistakes. Images that are 72dpi will not load quickly on websites and can be reduced to size to make them easier to read in print will fail to reproduce well. You can manage with very small thumbnails, but you should never try to increase the size of your images. Many online websites offer high quality, free images of good quality.
2. Not allowing enough blood to clot.
It is a common mistake to send to printer a flattened image or document that does not have any bleed. You should allow at most 3mm to every edge. You should allow at least 3mm around every edge. If you don’t, the printers will not have any leeway. They will either crop the page to your specifications or create a white border. When supplying images files, it is a good idea to save the layered psd file. If you need to extend or crop your work, you can do so on the background layer.
3. Use obscure fonts, but don’t embed or outline them in your output.
This has happened to us all at one time or another. However, it is generally okay if you are the only person who sees your artwork and documents. If someone needs to modify the files or use your logo in a publication, you should notify them. If you don’t package the fonts properly, they won’t be able to open them correctly. Some software programs may even replace the unknown fonts with defaults. This can be a problem if you have to find old fonts that were created years ago.
4. Print ready artwork supplied using spot colours or RGB
Spot colours can be used in artwork and logos. The majority of print work is done on four colour presses CMYK. There are occasional five colours for luminoius, metallic or spot UV varnish. Lazy designers often just put rgb files into files, expecting the vibrant colours to be reproduced in print.
5. 5. Allowing design-illiterate clients to guide you around the houses
According to the old saying, the customer is always right. It is said with gritty teeth and patience, knowing that these morons will eventually hand over a fat check for your troubles. To help them understand the design, it is a good idea to include a few of your worst ideas when they first submit visuals. You run the risk of them loving your piece of absolute arsewipe you created in five minutes. It’s still a way to make a living.
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Six Powerful Tips for Creating Testimonials that Sell Products Fast
Never underestimate the power of testimonials. Today’s customers will only buy products or use services that have been recommended to them by friends and family. This is often not an option for business owners. They must do the next best thing and get testimonials from past clients.
Testimonials are testimonials from customers and clients who have used the product/service. To stand out in an ever-crowded market, every business needs testimonials.
A testimonial can have many benefits. These are just a few of the many benefits that testimonials can bring.
Testimonials are a way to please the target market
Testimonials are a great way to reduce doubts in the target market. Today’s market is populated with scammers and con artists, making it a dangerous place. People who are interested in a product or service can have confidence by providing testimonials. People will feel more comfortable with a product or service if they have heard from others.
Quality is assured by testimonials
Testimonials not only confirm the business’ existence but also lessen doubts. They provide assurance to clients and potential customers about the quality of the product/service. Their satisfaction with the product/service is reflected in the fact that they took the time to write testimonials.
Testimonials are a great way to get the best from your customers
A testimonial is a powerful way to gain a competitive edge for your product/service. Credible testimonials are a way to make your product or service stand out among the many others.
There are many kinds of testimonials. Testimonials can be categorized according to their source. Here are some examples:
A) Testimonials of satisfied customers
This testimonial is the best. A testimonial from a satisfied customer is the best type of testimonial because it shows what the product/service is about.
b) Testimonials of experts
Experts are credible sources for testimonials. A testimonial written by a well-respected dermatologist for a beauty soap will certainly help to increase its sales.
c) Testimonials of celebrities
Celebrities have been able to provide testimonials in a world dominated by mass media. Even infomercials today are inundated by testimonials from celebrities.
Although people may believe that celebrities are expensive, they may be willing to waive their talent fees if it is a genuine testimonial.
A testimonial is more than just a marketing tool. The best testimonials can be condensed into just a few words. An example of an eye-catching testimonial is “I lost 20 pounds in just two weeks!” But, it is important to not rephrase or edit the client’s words. We will discuss how to get the right types of testimonials later.
Also, testimonials that are credible should include the full attributes of those who provided them. If possible, include their names, addresses, and ages.
A testimonial will be more effective if it has visual appeal. Photographs or videos of clients should be taken if they are willing to do so.
How does a business owner start with testimonials?
These are the steps to archive testimonials.
1. Only products/services of exceptional quality are worthy of testimonials.
2. Ask your customers for their help. It is important to be able communicate with customers about his desire to get their testimonials. They will be willing to give testimonials if they are satisfied with the product/service.
3. Ask your customers. Ask your customers about their experiences with your product/service and why they choose your product.
4. Ask them if you can make a written testimony. Although you can make the testimonial based on the interview responses, they will still need to approve it. It is possible to make the words catchy and have them approve the testimonials.
5. Ask them if they would be willing to record the testimonial with a tape recorder, or a video camera. Although a video testimonial is more effective, not everyone is camera-shy so this may be an option for some.
6. Select the most positive testimonials. The best testimonials will maximize the benefit your product receives from them.
Testimonials have a powerful effect and every business should have one. They offer security and assurance, and reveal the true essence of a product/service.
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