[Podcast] Chris Raven discusses eCommerce’s rapid growth on Replatform: eCommerceCX and Technology Podcast

[Podcast] Chris Raven discusses eCommerce’s rapid growth on Replatform: eCommerceCX and Technology Podcast

Oro was featured this week in Replatform: eCommerce CX & Technology Podcast, hosted by Paul Rogers and James Gurd, both of whom are experienced digital consultants in eCommerce platforms and technology platforms. Interviews with industry leaders are featured, along with practical advice on how to improve customer experience and make better technology choices.

They talk with Chris Raven, Oro Inc. Channel Manager for the UK, about the rapid growth in B2B commerce and what it means for eCommerce vendors.

Here is a short excerpt from the podcast:

James Could you give our listeners a brief introduction about you and your work for Oro? What is Oro?

Chris: Absolutely. As a UK channel manager for Oro, I help prospective clients understand the platform and get them scoped. I support our partner network. We work with many agencies, people involved in digital marketing and web development- to help people use OroCommerce.

Oro Inc. is a company that positions its product OroCommerce as an enterprise-grade eCommerce platform for B2B. It’s a platform built exclusively for B2B purposes. It’s very different from a direct to consumer solution.

Our products:

Shopify point of sale

woocommerce point of sale


MSI multi-source-inventory-management-system

magento point of sale

bigcommerce point of sale

backorder management

ergo shopify automation app

James : Oro was founded by Yoav and some ex-Magento employees. What was your initial goal for the platform? How are you trying to make Magento B2B a different proposition? What are your key selling points?

Chris: The story is that Yoav and dima went through the Magento journey, built great products and sold them to eBay. They then re-aligned and decided that the world would need it for B2B. This was over ten years ago so the landscape was very different. It was also quite forward-thinking. How was B2B eCommerce to replace field sales and support field sales models? How will this change the relationship between wholesalers, retailers, and everyone in between? How can companies serve their clients better, starting from the small-timer to the internationals?

They sat down, I believe, and decided what architecture was needed. Symfony was the right choice for them. They determined what the business-to-business requirements were and created Oro from scratch to meet them. Oro was built from the ground up for B2B functionality. Many platforms on the market have added modules to their D2C offerings, but Oro is the only one that does.

Paul: How does an average Oro customer look? Why would they choose Oro over other options on the market?

Chris: They are usually a manufacturer or wholesaler. Either they make something that’s not applicable for direct sales to consumers or they have a network that allows them to sell in an offline environment and want to bring that to online. They might be trading on an outdated platform that is preventing them from scaling.

If you own a food and beverage manufacturer that wants to sell to a large number of pubs, this is an example. They will want to place orders.

James :You’ve already touched on the Enterprise edition, and I know OroCommerce has a Community and Enterprise editions. Many people are asking the question “Why would I pay for the paid version when I can get a cheaper or free version?”. And I know that the Oro Community edition has many features. Based on your experience working with many businesses, how do people decide whether to upgrade to Enterprise or to Community? It could be as simple as if you are a business that is located in one country and has a single currency, you choose Community, and if your business is complex, you choose Enterprise.

Chris: It boils down to this, but it’s more complicated than that. The Community is worth considering if you are a single location with one warehouse and don’t require organizational support. It all depends on how big your business is. If you sell a lot of products, you will need Enterprise features to increase your sales. The Enterprise edition allows for much better database management, speeding up processing and increasing your overall performance. Elastic search is included in the Enterprise edition. It’s faster and more advanced than the Community edition from a technical perspective.

Performance benefits are necessary if you have a truly Enterprise business that produces high output. You should be looking beyond the UK if you trade at this level. You need to ensure that your currency is supported by a Community edition.


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Enterprise is the best option if you are looking at features. Enterprise is required if you have multiple brands or multi-geographical situations. Enterprise edition is required if you operate in a market area. To listen to the full episode, click here. If you are looking for additional information or would like a personalized consultation, contact us.

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