There are three ways any business can drive traffic to their online store.

No one will know you exist. They won’t be able to visit your store and purchase something. You don’t need a physical shopfront to attract customers. Driving traffic to your online store is the only way you can be found by your target audience.

These are the three methods to achieve this goal:

1. Search organically

You may eventually decide to pay for advertising that brings traffic to your website. If you can attract people to your online shop without paying for ads, that’s great. Visitors who discover you through online search platforms like Google are called organic traffic. These visitors are those who find your site through search results and decide to visit it.

Your site must appear on the first page when you search for organic traffic. Sites that are on the first page receive 71% to 92% search traffic clicks. You can also search for terms related to your business.

These are three ways you can increase your chances of appearing on page one.

Content marketing is a great idea

Content marketing is fundamentally about answering questions and solving problems. Find out what problems your audience is facing and give them solutions. If you do it right, you will attract traffic to your website.

What kind of soil is best for growing vegetables in my area? What foods should I consume before and after working out? How do you publish a book?

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These questions are frequently searched online by people looking for answers. Online stores and other websites that answer these questions are those that get the most traffic. Online traffic is lost if you don’t answer gardening questions.

Content can be created in the form blog posts, how to videos, case studies and other formats. You will get traffic if you solve problems and answer questions people are looking for. Three ways content marketing can help you grow your online business.

Learn more:

Optimize on-site

Let’s say you write a blog about soil types that are best suited for different climates. You need to add certain elements to increase the authority of your post and improve your chances of appearing on page one. You should include the following elements at a minimum:

  • This is a great title for the post.
  • A meta description for search results.
  • A URL that is specific to your post.
  • Use alt text to describe your images.

If you want to rank for specific products, it might be a good idea include the model number in both the product title and the alt text. Your page will be found by shoppers who are able to identify what they are looking for.

No matter what model number you use, the headline of your product page must clearly identify the product. Your headline should clearly identify the problem you are solving, whether it is a blog post or other content. Our example uses the title “Best Soil Compositions For Different Climates”.

Many pages have no headline or one that is not related to the topic. Some sites simply leave their default titles, such as “Our Blog”, as their title. This is a missed opportunity.

Search engines such as Google and Bing give a lot of importance to headlines and keywords. This is an important component of on-page SEO. The URL, page title, meta description, and URL are all important.

This is just a small part of SEO. Learn more about all the topics we have discussed in this SEO basics article from Jetpack, or with our advanced eCommerce SEO guide.

Keep a Google My Business Page

This is an excellent way for local businesses to attract optimized web traffic. People are searching for what you offer.

Create a Google My Business Page, be sure to keep your hours correct, ensure that your URL and phone number are correct, and then update it with limited-time offers and special deals.

2. Paid search

You get what you pay. You can buy more traffic to your online store.

Although organic search can take some time to generate results, paid search channels like Google Ads, Bing and other paid search channels can quickly produce large volumes of quality traffic. You might consider launching a monthly campaign with a fixed budget. To get an idea of how the platform works, start small with $100 or $200 per monthly.

Don’t forget to mention specialized services such as Google Shopping which displays photos of your products and prices at the top of search results pages.

Here are some tips to make paid search work well.

  • You can create different ad campaigns to achieve different goals. One campaign might show results for common questions, and lead people to your site. A second campaign could target specific product names to direct visitors to your product pages.
  • Write multiple ads for each product. One is more effective than the other.
  • To increase clicks and impressions, monitor the data and adjust your ad copy.
  • In the title of your ad, include primary keywords.
  • Other features include structured HTMLsnippets and trackable telephone numbers.
  • Avoid paying for useless traffic by using negative keywords

Are you new to paid search? Check out our guide to Google Ads for beginners.

3. Advertise on social media

You may not be able to sell to everyone who visits your website. However, once you have them in your circle of influence, you can reach them via email, remarketing and ongoing content marketing.

Social media ads can be paid for just as with paid search. These mechanics are very different and people rarely go to social media looking specifically for ads. You must position social ads in a different way than you would in paid search environments, where they are explicitly linked to specific keywords.

Social media is a great way to promote your content marketing. Why? Because your audience still needs answers to their questions. Make sure to post frequently and link to your content. Social media and content marketing are powerful tools for driving traffic to your online shop.

Posts can be paid to increase visibility to people who are interested in your business or fit your target audience. You can also pay to make sure that your content is seen again by previous visitors.