Shopify’s compare at price feature makes it easy to offer discounts in your store.
This guide will cover:
Shopify – What is Compare at price?
If you offer a discount in your store, customers will be able to ‘compare at” prices and see how much they are saving.
Why is this important? Visually communicating the discount is a great way to encourage customers to act when running a promotion or sale. Action = sales
You can see how the original prices have been crossed out, and the new prices are bold. This is the ‘compare At’ price feature in action in real life.
The ‘compare at pricing’ option allows you to save $6-$18 on the gear in the screenshot. This makes the offer even more attractive, right?
Let’s continue to discuss how to use the “compare at” pricing tactic in your store to increase sales.
How to use the Shopify Compare at Prices Feature?
Shopify’s compare at price feature can be used whenever you wish to offer a discount.
Merchants often use discounts during holidays like Black Friday or Christmas to increase short-term sales. If you want to stay on top of your finances, you need to start tracking everything. Tools like Personal Capital and Quicken can be used to automatically track all of your online accounts, making it easy to keep track of income, expenses, and investments.
There are many other compelling reasons to offer discounts.
Slow moving stock, for example, can be given an extra boost of interest by putting it on display and discounting it.
Discounts can be used to generate interest in a product your customers may not have heard of. Customers might need to be pushed to buy your product at a lower price.
It’s not all sunshine, rainbows and discounts. Over-use of shopify’s compare at price feature could also cause negative effects.
Too many discounts can lead to:
- Reduce the perceived value of products
- You can damage trust between your customers and you.
- Establish a precedent that customers will only purchase when you offer a discount.
The key message is that the price comparison feature can be a great way to increase sales if you use it strategically and not often. To maintain your customers’ trust and preserve your margins, you should not use it constantly.
Shopify: How do I change the price?
Now that you know what compare price is, let us look at how to configure it in Shopify.
- Go to the dashboard of your store to set and modify ‘compare at prices’.
- Click on products. Click on the product that you wish to compare at price.
- Navigate to the Edit Product page and select the ‘price’ or ‘compare at’ price fields.
- Copy the original price into the “compare at” price field.
- Enter the discount price that you wish to offer in the original price field.
- Click Save.
Navigate to your store. Find the product that you have just discounted. Look for the “compare at” price and your new price.
Remember that your theme will determine the format, size, and color of your “compare at” price.
You can also change the price at which a product compares. Let’s take, for example, the XXL version. You wanted to sell the stock. The slow-moving variant can be reduced in price while the rest of the variants remain the same price.
Shopify: How to Bulk Edit and Compare at Price
Now you’re able to modify the “compare at” price of one product. If you are running a sale, you will likely want to offer discounts on many products. Let’s look at how to bulk discount products.
- Go to the dashboard of your store to edit bulk ‘compare at prices’.
- Click on products. Click on the products that you wish to edit.
- Click “Edit Products” at the top of this page.
- Click on the first “compare at price” field. Drag the box down until you have selected all products.
- In the first box, type the new “compare at” price. The other boxes will automatically populate.
Again, navigate to your store with the customer’s face and make sure that you have all your ‘compare at prices’ displayed correctly.
How do I remove Compare from Price Shopify?
You can end a discount or sale by changing your price comparisons back to the original price.
You don’t want too many sales after a promotion ends that cause havoc on your bottom line.
It’s simple to get rid Shopify ‘compare with’ pricing. Log in to your Shopify backend to reverse the above steps.
Set the compare at cost to 0 and then put the original price in the main price field.
After you have done this, your regular prices should return to the front of your store.
My Shopify Comparison At Price Isn’t Showing?
Sometimes, the Shopify price comparison doesn’t work correctly in your store. This can be stressful, especially if you have a large sale coming up and can’t reduce your prices.
Don’t panic if this happens. There are many ways to fix the problem.
You have not entered a “compare at” price that is higher than the selling price.
This is the main reason why prices that are ‘compare at” don’t show. Enter a comparison at a higher price than the sale price. A lower product price won’t automatically trigger a “compare at” price in your store.
Some themes require an additional step.
Some themes (Supply) will require you to open the theme editor, then the collections page. You should check the box that says “display compare at Price”, then hit Save.
Your theme might have a problem.
If your pricing is not displaying after you have followed the above steps, it could be a problem with your theme. If you are using a custom theme from a third party provider, this is likely to be more common. After trying everything, contact the theme provider to see if they can resolve the problem.
Bonus eCommerce Pricing Tips For Extra Sales
If you have made it this far, you probably have a keen interest about pricing and how to maximize sales. Here are 4 simple strategies that you can try out.
1. Enjoy Discounts after Purchase
Pre-purchase discounts boost conversions. They also reduce revenue.
You can get more from every sale by following up with a tempting post-purchase offer.
If I take a EUR50 product off my price, I will likely eat a lot of my margin. A tempting thank-you page offer can immediately increase my average order value and reclaim (or surpass) the original profit discrepancy due to the discount offer.
Shopify users (and you most likely do) can use ReConvert to easily create post-purchase upsell channels that will increase your sales. Get it free of charge today to see if it is beneficial for your business.
2. Use Bundle Pricing
Regular readers of the ReConvert blog will know that we support increasing AOV in order to increase profitability.
Take, for example, MyProtein’s nutrition company that bundles several products into one ‘gain essentials’ package.
Customers can save money by buying individual products and avoid the hassle of researching each product individually. Customers will feel great about what they are getting.
It increases your average order value, and if you set it up correctly, allows for more profit per sale. It’s a win for all.
3. Use Discount Codes from Leverage
Shopify offers a way to save money by offering coupons and discount codes that can be used at checkout.
Although this approach to discounting has the same effect of blanket discounts, it does offer a few advantages.
You can offer coupons to different segments of your customers for a more personal offer (VIP customers or people who are interested in X type of products, etc.).
You can also set a minimum order value to redeem discount codes. This is useful if you are looking for higher order values.
Discount codes, on the other hand, can cause some friction in the checkout process. If a customer must navigate back to their email in order to find the discount code they need, there is a possibility that they will get distracted and not convert.
It might be wiser, therefore, to get a discount code or storewide sale on big sales weekends such as Black Friday.
However, during periods of low shopping mania, the advantages of targeted discount codes often outweigh the disadvantages of blanket discounts.
You can also combine both methods: offer sitewide discounts to all visitors and give additional perks via coupon code (such as free shipping) for your most loyal customers.
4. Split payments
A third option to pricing is to allow customers to divide their payment into smaller, more manageable payments.
This is especially important if you are selling high-end items. The sting of financial expense comes with big expenses. An app such as affirm allows customers to pay a smaller amount each month until they have paid the entire cost.
You can see above that Casper, a mattress retailer, offers both discounts and financed payment options to enable customers to order their mattress starting at $90. Isn’t that cool?
It’s worth looking into if you haven’t tried financed payments yet. You might be amazed at the increase in your conversions.
Shopify Comparison at Price Wrap-up
Combining pricing and discount strategies is one way to increase sales and grow your online business.
Remember that more discounts are not always better. You can increase your sales, expand your customer base, or remove obsolete stock by using discounts sparingly and at the right times.
Testing is the key to eCommerce. Shopify offers the ability to compare prices so you can test a few discount options. Find out what price points work best for you and your audience. Add the other strategies outlined above, and then monitor your results.
You’ll find a way to improve your discounting strategy over time and make more money. Best of luck!